Role
Graphic Designer & Brand Strategist
Graphic Designer & Brand Strategist
Tools
Adobe Illustrator, Photoshop, InDesign
Adobe Illustrator, Photoshop, InDesign
Deliverables
Visual identity system, custom abstract pattern library, packaging design concepts, and digital brand assets
Visual identity system, custom abstract pattern library, packaging design concepts, and digital brand assets
Su-Ab is an artisanal soap brand focused on natural ingredients and wellness. I developed a distinctive brand identity designed to stand out in the competitive wellness market.
Instead of traditional imagery, the brand uses abstract shapes and patterned compositions to create a modern and artistic aesthetic.
This visual approach positions Su-Ab as a creative and forward-thinking brand while appealing to health-conscious consumers.
