Role
Graphic Designer & Brand Strategist
Graphic Designer & Brand Strategist
Tools
Figma, Adobe Illustrator, Photoshop, InDesign
Figma, Adobe Illustrator, Photoshop, InDesign
Deliverables
Luxury brand identity system, custom motif and pattern library, digital marketing assets, and high-end packaging concepts
Luxury brand identity system, custom motif and pattern library, digital marketing assets, and high-end packaging concepts
Asayel is a luxury Mediterranean fashion brand specializing in handcrafted abayas and scarves. I developed a refined visual identity that reflects the brand’s craftsmanship and premium positioning.
The design draws inspiration from Iranian cultural patterns and traditional motifs while presenting them in a modern and elegant way.
This visual system supports the brand’s identity as a sophisticated fashion house serving an international audience.
