Asayel Abaya
Asayel is a leading Mediterranean fashion brand specializing in luxury abayas and scarves for women. Renowned for its craftsmanship, Asayel creates elegant pieces using fine silk fabrics and Swarovski crystals, offering products designed for a discerning, high-end clientele.
The brand requires a refined, luxurious, and striking visual identity that reflects its exclusivity. Asayel’s design language is inspired by select Iranian cultural elements, traditional sewing patterns, and motifs from the Islamic era. These influences are thoughtfully integrated to create a distinctive and timeless aesthetic.
Asayel’s target audience includes women aged 30 to 80 who wear abayas and scarves and appreciate sophistication, heritage, and exceptional quality.
