Layout Design & Brand Identity
YEAR
2020
ROLE2020
Lead Layout & Advertising Senior Designer
DELIVERABLES
Full-issue layout design, high-end advertising creative, digital publication assets, and print production management
Full-issue layout design, high-end advertising creative, digital publication assets, and print production management
STRATEGY
A lifestyle magazine serves two audiences simultaneously, its readers and its advertisers, and the design has to work for both without either feeling like an afterthought. For ALEPH, a Persian lifestyle magazine based in Vancouver celebrating the voices and businesses of the Iranian community, the challenge was to create an editorial experience that felt premium and culturally resonant, while giving advertisers the visibility their investment demands.
The solution was a layout system built on intentional typography, generous white space, and a clear visual hierarchy, creating a reading experience refined enough to reflect the community it represents, while leaving room for advertising placements that feel integrated rather than disruptive.
Managing both print and digital editions, the design had to flex across formats without losing its identity. The result is a publication that earns the trust of its readers and the confidence of its advertisers, a dual standard that keeps both coming back.
