Su-Ab Soap
Su-Ab Handmade Soap is a new artisanal soap brand built around the values of freshness and naturalness. Its customers are health-conscious individuals who care about their skin, prioritize self-care, and seek a feeling of cleanliness and renewal in their daily routines.
One of the brand’s key challenges is standing out in a crowded market filled with small handmade soap businesses and similar visual styles. To address this, the design approach embraces abstract shapes and patterned compositions. This visual language encourages open interpretation, allowing audiences to explore different perspectives and associate the brand with creativity, variety, and innovation.
Su-Ab’s identity introduces a fresh visual expression of its mission—fresh, handmade, and natural. The new branding reflects these core values while remaining modern and distinctive. The target audience includes adults aged 25 to 50 who value wellness, originality, and thoughtful design.
